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IMPROVE – CONVERSION RATE OPTIMISATION

Turn more of the demand
you're already paying for
into customers.

We help founder-led B2B SaaS companies identify and remove the biggest barriers preventing visitors from becoming leads, demos and customers – without increasing acquisition spend.

●  Evidence over opinion

●  Leadership alignment

●  Prioritised for impact

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See how it works

Your website may be creating friction when visitors need clarity and confidence.

Visitors can arrive with genuine interest and still fail to progress – because the message is unclear, the path feels difficult, or the website doesn’t give them enough confidence to decide.

Common conversion blockers

  • Unclear messaging and positioning
  • Weak value proposition clarity
  • Missing trust and credibility signals
  • Ineffective CTAs and conversion flow
  • User journey friction across key pages
  • Weak narrative flow and hierarchy

Behavioural Website Diagnosis Sprint

A focused 3-week strategic engagement that helps founder-led B2B SaaS companies identify and prioritise the website improvements most likely to convert qualified visitors into demos, free trials and customers.

01 DIAGNOSE

Find the friction.

See where buyers hesitate, why it happens and what to improve.

YOU LEAVE WITHA behavioural website diagnosisEvidence-backed findings and practical recommendations.
SPOT THE BARRIER Illustrative example
YOUR VALUE PROPOSITION
Book a demo ↗
Customer proof!
THE BARRIER

Proof comes
too late.

Show customer proof before asking buyers to book a demo.

↗ Build confidence before the click
Observe→Understand→Recommend

02 PRIORITISE

Choose what
comes first.

Focus your effort on the changes most likely to matter.

YOU LEAVE WITHA prioritised 90-day roadmapPriorities ranked by likely impact, confidence and effort.
SET THE ORDER Illustrative example

NOW

Days 1–30
01 / MESSAGE

Clarify the
core promise.

Show who you help and how.

Start here ↗

NEXT

Days 31–60
02 / CONFIDENCE

Bring proof
forward.

Answer doubts before they stall a decision.

LATER

Days 61–90
03 / JOURNEY

Simplify the
demo path.

Make it easier to take the next step.

Business impact·Confidence·Effort

03 BLUEPRINT

See the changes
take shape.

See the recommendations applied to your highest-priority page.

YOU LEAVE WITHA priority page blueprintAn annotated page structure to guide design and build.
SHAPE THE PAGE Illustrative example
1THE RIGHT MESSAGE

Who it’s for.
Why it matters.

2✓Evidence your
buyers can trust.
3Book a demo ↗
  1. 1
    Make value clear

    Lead with the buyer’s outcome.

  2. 2
    Build confidence

    Answer doubts with relevant proof.

  3. 3
    Guide the next step

    Make the main action obvious.

04 ALIGN

Agree the
next steps.

Review the evidence together and agree how to move forward.

YOU LEAVE WITHTwo team workshopsTwo 75-minute workshops, in weeks one and three.
AGREE THE PLAN
01 / DIAGNOSTIC WORKSHOP

Understand together.

Goals, evidence
and assumptions.

02 / PRIORITISATION WORKSHOP

Decide together.

  • Priorities agreed
  • Responsibilities clear
  • Next steps defined
✓One plan. Ready to act.

01

FIND THE FRICTION

Executive Behavioural Website Diagnosis

A concise, evidence-led explanation of what is preventing qualified visitors from progressing – and where attention should go first.

EXECUTIVE SUMMARY

ILLUSTRATIVE OUTPUT

KEY FINDING

Visitors are not seeing enough proof early, and the path to take action is not clear.

TOP BEHAVIOURAL BARRIERS

  • Unclear value proposition
  • Proof appears too late
  • Too many competing actions
72/100

example priority score

02

SEQUENCE THE WORK

Prioritised 90-day roadmap

A practical plan that organises recommendations into now, next and later using business impact, confidence and implementation effort.

PRIORITISED 90-DAY ROADMAP

Impact × confidence × effort

NOW

0–30 days

  • Clarify value proposition
  • Move proof higher
  • Simplify primary CTA

NEXT

31–60 days

  • Refine messaging by audience
  • Improve pricing clarity
  • Optimise demo journey

LATER

61–90 days

  • Build use-case pages
  • Expand proof library
  • Test the new homepage

Output: one sequenced backlog your team can execute.

03

MAKE IT TANGIBLE

Priority page blueprint

An annotated low-fidelity direction for the highest-impact page, showing how recommendations translate into structure and buyer progression.

PRIORITY PAGE BLUEPRINT

Annotated low-fidelity direction

●  ●  ●

1

Lead with a sharper value proposition.

2

Move proof above the fold.

3

Create one clear primary CTA.

4

Use trust signals at key decisions.

Output: diagnosis translated into a page-level implementation brief.

04

ALIGN THE TEAM

Collaborative team workshops

Two facilitated 75-minute sessions that challenge assumptions, refine the recommendations and turn the roadmap into shared decisions.

COLLABORATIVE DECISION WORKSHOPS

2 × 75 minutes

W1 · DIAGNOSE

Diagnostic workshop

Review evidence, challenge assumptions and agree the most important barriers.

WORKSHOP OUTPUT

Evidence becomes agreed opportunities.

W2 · PRIORITISE

Prioritisation workshop

Refine recommendations, sequence the work and confirm practical ownership.

WORKSHOP OUTPUT

Opportunities become an owned roadmap.

SHARED OUTCOME

Your team leaves aligned on the first change, the sequence and the next owner.

Clarity on what to improve first - and why.

Book a Discovery Call

HOW IT WORKS

A focused 3-week sprint.

A proven process that combines behavioural science, data and research to identify and prioritise your highest-impact opportunities.

PRE-WORK

Here’s exactly what happens before we start.

Your team

  • Complete a short intake form.
  • Share access to analytics, CRM, heatmaps, session recordings, sales conversations and any other relevant data.

Our team

  • Review your inputs and conduct independent research.
  • Assess your website using the Behavioural Confidence Framework.
  • Present key findings to share in the Team Diagnostic Workshop.

WEEK 01

Align & investigate

Surface assumptions and get to the root of the problem.

  • Questionnaire review
  • Analytics deep dive
  • Heuristic & behavioural review
  • Competitor review
  • VOC & market research

WEEK 02

Diagnose

Turn evidence into clarity and prioritised opportunities.

  • Behavioural analysis
  • Identify barriers & opportunities
  • Draft diagnosis
  • Draft recommendations & roadmap

WEEK 03

Decide & prioritise

Align on what to tackle now, next and later.

  • Refine recommendations
  • Finalise diagnosis
  • Finalise roadmap
  • Create priority page blueprint

AFTER THE SPRINT

Activate the plan

Ensure progress and measure impact.

  • 90-day roadmap in action
  • Track the metrics that matter
  • Optimise and iterate

ONGOING REVIEWS

30 & 60-day reviews

Review progress, remove blockers and capture learnings.

  • 30-day progress review · 60 mins
  • 60-day impact review · 60 mins

WEEK 01

Team diagnostic workshop · 75 mins

Align on goals, surface assumptions and define success.

WEEK 03

Team prioritisation workshop · 75 mins

Prioritise opportunities using the Behavioural Confidence Framework, then align on the roadmap and next steps.

A final 90-day roadmap and priority page blueprint
ready to be implemented.

PRE-WORK

Here’s exactly what happens before we start.

Your team

  • Complete a short intake form.
  • Share access to analytics, CRM, heatmaps, session recordings, sales conversations and any other relevant data.

Our team

  • Review your inputs and conduct independent research.
  • Assess your website using the Behavioural Confidence Framework.
  • Present key findings to share in the Team Diagnostic Workshop.

WEEK 01

Align & investigate

Surface assumptions and get to the root of the problem.

  • Questionnaire review
  • Analytics deep dive
  • Heuristic & behavioural review
  • Competitor review
  • VOC & market research

WEEK 01

Team diagnostic workshop · 75 mins

Align on goals, surface assumptions and define success.

WEEK 02

Diagnose

Turn evidence into clarity and prioritised opportunities.

  • Behavioural analysis
  • Identify barriers & opportunities
  • Draft diagnosis
  • Draft recommendations & roadmap

WEEK 03

Decide & prioritise

Align on what to tackle now, next and later.

  • Refine recommendations
  • Finalise diagnosis
  • Finalise roadmap
  • Create priority page blueprint

WEEK 03

Team prioritisation workshop · 75 mins

Prioritise opportunities using the Behavioural Confidence Framework, then align on the roadmap and next steps.

AFTER THE SPRINT

Activate the plan

Ensure progress and measure impact.

  • 90-day roadmap in action
  • Track the metrics that matter
  • Optimise and iterate

A final 90-day roadmap and priority page blueprint
ready to be implemented.

ONGOING REVIEWS

30 & 60-day reviews

Review progress, remove blockers and capture learnings.

  • 30-day progress review · 60 mins
  • 60-day impact review · 60 mins

Need help implementing the roadmap?

Once the sprint is complete, Online Creations can support with website design, development and ongoing optimisation as a separate engagement – so you can move seamlessly from strategy to execution.

Book a Discovery Call

01

Strategy

We identify what will drive impact.

02

Execution

We design and build high-converting experiences.

03

Optimisation

We attract more traffic and continuously improve performance.

Frequently asked questions.

The Behavioural Website Diagnosis Sprint has been specifically designed for founder-led B2B SaaS companies generating demos or free trials that know their website could perform better but aren’t confident why. If you’re unsure whether your business is the right fit, book a discovery call. We’ll discuss your goals and let you know honestly whether we believe the sprint can deliver meaningful value.

That’s completely fine. We’ll work with the strongest evidence available, whether that’s your website, customer research, sales conversations, CRM insights or competitor analysis. More data helps, but it’s never a requirement.

By the end of the sprint you’ll receive:

  • Executive Behavioural Website Diagnosis and confidence scorecard
  • Prioritised 90-day roadmap
  • Annotated priority page blueprint
  • Two facilitated decision workshops and a shared working space

Most importantly, your team will leave aligned on what to improve first, why it matters and who owns the next step.

Very little. Outside of the Behavioural Discovery Questionnaire, the sprint includes just two 75-minute workshops. Everything else is handled by us.

Ideally:

  • Founder or CEO
  • Marketing Lead
  • Anyone responsible for website performance or customer acquisition

Sales and Customer Success are welcome where relevant.

No. The sprint focuses on understanding why buyers aren’t progressing and helping your team decide what to prioritise. It intentionally stops before design or development begins.

Yes. Once the sprint is complete, Online Creations can support with website design, development and implementation of the agreed roadmap as a separate engagement.

Because redesigns don’t solve the wrong problem. If the underlying behavioural barriers haven’t been identified, a redesign may improve the appearance without improving results. We help you understand what’s preventing buyers from progressing before investing in implementation.

The Behavioural Website Diagnosis Sprint has been specifically designed for founder-led B2B SaaS companies with demo or free trial journeys. That focus allows us to bring relevant behavioural patterns and recommendations tailored to your market. If you’re outside this niche, book a discovery call. We’ll discuss your goals and let you know whether we believe we can add meaningful value before recommending the sprint.

Let’s uncover the real barriers,
align your team and build a plan
that drives results.

Book a Discovery Call